WordPress Search Engine Optimization or SEO is all about getting your site to rank highly in search engine results.
To be able to blog successfully and create WordPress sites that perform well in search engine results you need to ensure that your site is optimized for specific keywords or phrases. For example if your site is about dog baskets you need to design your site so that when a user types terms like “dog baskets” into search engines like Google, your site appears as one of the first results.
You need to do more than just producing great creative writing on your favorite subjects to rank well in search engine results.
You need to use a range of different tactics for search engine optimization to improve your site’s performance. Almost everything in your blog can be optimized to increase its performance and visibility in search engines.
SEO Use of Tags
By using tags, you are able to increase ranking of blog posts for particular keywords. Through this, both search engines and humans will be able to easily find useful information in your blog.
Every time when writing a post, add tags. These can be accessed through the field named “Post Tags”. Use a comma to separate each tag. Don’t be too general. Use specific phrases and words that you are targeting. It is wiser to choose a few (2-4), keyword rich tags per post. If you use too many tags on an individual post you end up with too many terms that have little or no SEO value.
Use customized permalinks
A permalink defines the permanent URL in a WordPress blog entry. You can change the default permalink structure such that it includes keywords in the titles of your posts. To be able to do this, go to “Settings” and then “Permalinks”. Click on “Custom Structure” then enter “/%postname%/”.
It is often advised by the official that you should open the structure of the permalink with a structure tag that is numeric. For instance, write “%year%” for the year. This will help WordPress to distinguish between static pages and posts more easily. For those who want to include the date, the structure of the permalink will look like http://blogname/%year%/%postname%.
This is a matter of choice, but I find that my posts without a date rank better than those with so I would advise using the /%postname%/ permalink structure.
Sitemaps for SEO
An XML sitemap contains a list of pages contained in a site. Sitemaps help search engines to crawl your site better. It will then be able to find posts that it could not have otherwise found. Through a sitemap, the search engines can also be alerted whenever you put new content on the blog.
WordPress Plug-ins like Google XML Sitemaps are available for free and make the Sitemap creation automatic. Download Google XML Sitemaps a great plug-in with all the features you need to automatically create your WordPress sitemap and improve your SEO. To upload this plugin to your blog, use the “Plugins” section in your Dashboard. Carefully follow the instructions in the plug-in so as to build your Sitemap.
Make the article sound natural and not “spammy” by writing without worrying much about the keyword density. Too high a keyword density is unnatural so aim to have a keyword density that reads naturally and not as if someone has tried to stuff as many keywords on the page as possible. Keyword stuffing used to work in the past, but not anymore and your site could be penalised by the search engines if your content contains too many keywords.
Just as standard SEO techniques will work for HTML based websites, so will they work for WordPress sites and blogs. You can optimize your posts through targeting keywords in crucial places of the blog entries.
Important areas to put the keywords include the title of the post, headings or subtitles in the post and also the anchor text of links. Make sure that your keywords are relevant to the blog topic.
Link internally across your site. Blog posts in WordPress should not be left standing alone. Link them to other categories, tags or relevant posts within every post. Use the keywords as anchor texts. Internal links will help people to explore your site more. It will also help your site’s SEO.